Gateway Park

Dex Acquires YP – Back to Yellow Pages Delivery 2.0 or a Welcome Merger?

On the record, they don’t call it a merger, or consolidation, or especially print spam. An acquisition? Definitely. From the new DexYP site:

By acquisition, do you mean merger?
No. Dex Media has completed the acquisition of YP and now controls the newly-formed DexYP.

Nonetheless, I live and work in the 3rd Ward of Minneapolis. It’s a dynamic and diverse community that proudly comes together at one.

  • We’re home to thriving local businesses, arts, cultural diversity, a national park and both the first and fastest growing Minneapolis neighborhood.
  • We are collectively smart, real and sexy and can easily sniff out the most thinly veiled attempt at deceptive and overly-aggressive sales practices.
  • Big-box associations like the Local Search Association (formerly the Yellow Pages Association) are welcome and should do just fine here with their phone-ringing sales force-driven industry.

Just don’t come back and litter our neighborhood with your print book spam again.

Why do I say this? From the Dex Moving Forward Site again…

Will the new company be moving away from print?
DexYP remains committed to print. Importantly, this acquisition provides us with an enhanced platform on which to manage our print directories profitably.

Why now?
We now have an enhanced platform on which we can manage our print directories business profitably.

And… well, there’s always this.

Dex Yellow Pages - 08/01/11This was actually 6 years ago. Luckily, so far we are in our 3rd consecutive year without being littered. But it wasn’t easy, they stood ground and we’re a little weary from the above and other quotes on how the new DexYP is being bullish on their print delivery like this winner of a pile.

The new CEO either understands this happened all the time or bullies his way into telling customers and his sales reps these situations never existed. I don’t know that answer to that one. This LinkedIn feed may help answer this for you though.

Nonethess, they’re also implying that SaaS companies will disrupt their sales reps in their local selling sales.

Some may call this “service that disrupts sales reps”, but I digress.

Local Search Association Tweet

 

 

 

The webinar is now over, but this can be another chicken or the egg argument. Did they originate local marketing to go along with SaaS offerings or are they just chasing the $10 Billion global revenue stream from different SaaS and local companies who’ve been offering this for years?

They’ll certainly enter our neighborhood with feet on the pavement. Just remember again, our neighborhood is smart, real and sexy and can easily sniff out the most thinly veiled attempt at deceptive and overly-aggressive sales practices.

Just don’t come back and litter our neighborhood with your print book spam again.

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