LocalMN 101 – Google Photos for Businesses

Google Photos can be used best when thinking as a user. You can use it on its own, for Google products such as Maps, or an organizer to distribute your photos to Apple Maps, other local portals or social sites such as Twitter, Facebook or Instagram.

And,  you can use all of this solely for SEO reasons. Please don’t.

As mentioned in the video, it can take awhile to set up and customized to your liking or needs. An organized Google Photos account can be like a switchboard. Once it’s ready and you need a photo, you can pretty much pick it, then title, describe, tag it and place where you need it.

 


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LocalMN 101 – Google Photos in Maps

By now, you’ve hopefully read and organized your Google Photos, which is the backbone for this. You’re now ready to add your favorite ones to Maps. There’s something very important you need to do first, though. It’s really easy, but it’s a must.

With your Google Account and/or your Gmail address, just create a Google My Business (GMB) account. As stated by Google themselves…

Get your business hours, phone number, and directions on Google Search and Maps — with Google My Business.

This is indeed the #1 things folks look for when searching for your business.

Once you enter your basic info online, check the “by mail” verification method. It usually takes a few businesses days to receive and just keep a lookout for a postcard that looks something like this.

Google Postcard

Open it, verify the 5-6 digit pin provided and you should be good to go, almost immediately. This YouTube video provides perfect basic insights on it all.

For photos, real pics are compelling, and the #1 thing people look for? Directions. Here’s an description example of cross streets to give customers a visual on where a business is.

The NE Bulldog Cross Streets

Before looking at the photo above, did you have a general idea where the NE Bulldog is? And after reading the description, do you now know EXACTLY where the NE Bulldog is?

This is just one example of how you can use your photos and descriptions in each photo to help entice visitors to come to your door.

Tip: Anyone can add photos to your business and most of them are customers, not photographers. This is fine. Showing “real” photos shows people being social and most of the time, that’s what we want. Combine these with the quality photos you take and describe, the photo presence in your Google listing enhances that much more.


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LocalMN Google Photos 101

Many people have photo tools they use for their business. Some are for Photos for MacOS users, some are Windows-based. For this series, we’re going to stick to Google Photos. One, it’s really easy to set up and organize, and it’s sharable either one-on-one or to the public.

Getting Started

You should have this anyway, but create a Google Account. If you already have a gmail address, you’re good to go.

The YouTube video below is 20+ minutes. You’re busy doing what you do so I’d recommend chopping away at it here and there.

Or, if you want the short and sexy version.

This covers Google Photos (and videos) as a consumer, or, your customers. The next two posts cover how to upload info you learn to Google Maps and other local and social portals.

According to Wikipedia

Google Photos is a photo sharing and storage service developed by Google. It was announced in May 2015 and spun out from Google+, the company’s social network.Google Photos gives users free, unlimited storage for photos up to 16 megapixels and videos up to 1080p resolution.

Setting this up is like putting together the umbrella. It looks like a lot of work, but everything in the next two post will fall from it.

A few final notes for this post. As mentioned in the YouTube video, Google auto-detects some of these and creates relevant albums for you such as your spouse, home, favorite ski area, etc. I would then recommend creating albums (either with photos or just shells) of photos you think your customers would find interesting.

Google Photo Albums

Example of Google Photo Albums

By now, you may have a visual list of all your albums, editable to you. Create a duplicate of these and place them in the same labeled albums but under their “shared”. At a later date, you can then allow/disallow other folks to edit these.

All three of these posts are just the tip of the iceberg when it comes to understanding photos and how to use these on your business maps, but it’s a really good starting point. Next, we’ll talk about how to use these photos for Google and other mapping solutions.