Posts

Google Posts

A Minneapolis Month into Google Posts

It’s been a month since first writing about Making Your Own Google Posts. According to Google Trends, this new feature has only taken off slightly at times.

It’s slick, still relatively unknown and you can post up to 10 carousel posts to show up when folks search for your branded name, the first 2+ being visible upon the initial search. Google up “localmn” and you may see something like this.

Google Posts LocalMN

 

 

 

 

 

 

Meant to be truly local, I decided to try some local “best nearby” searches including restaurants, lawyers and realtors. To my surprise, none of them use the Google Posts feature. Here is what I thought about these searches:

  • Nearly all have claimed their Google my Business profiles
  • Nearly all have done at least an adequate job at populating content in their GMB
  • They most likely haven’t heard of Google posts, or their respective agencies haven’t or don’t find it useful

What About Search?

Consider these points.

These posts show up when people do branded searches for you. They will most likely find you whether you did a speck of SEO or not. They recommend your posts be between 100 and 300 characters long, much less than a standard SEO just makes common sense to populate these posts with quality content for interested users. They do urge you to go with 200 or 300 words of content. Stick to 100 characters as that’s the amount of characters Google shows in the results. Again, people are doing a branded search. SEO is fine for this, although quality content for users can be perceived as better.

What Local Businesses Uses Google Posts?

I literally couldn’t find a business in Minneapolis who currently uses the new Google Posts feature. So, I went to Twitter and Instagram. Got a few likes, but nothing.

Twitter Question

Instagram

To me, this is still an up-tapped market. Google is always coming up with something new in their local division and it makes sense that this may currently be overlooked. Tap into it. It’s free and it’s Google, and you don’t need to worry about setting up and maintaining a blog.


LocalMN Interactive provides Local Search Services including consulting for setting up and maintaining your Google Posts for a way to keep your customers well-updated and informed of what you have going on for them. Contact us of visit us on your social media channel of choice to learn more.

North Loop Minneapolis

Google Maps and Street View Photos in the North Loop

Today’s #mspwalk is in the Minneapolis North Loop area to showcase the neighborhood, stills and indoor and outdoor Street View photos we offer at LocalMN. It was longer and split up into 2 walks for a little over 8 miles on gmap-pedometer as I needed to recharge my iPhone.

gmap-pedometer

Red Cow North Loop – The first Google review I saw happens to be from myself a year ago.

Spacious, modern, tasty, decently priced for the neighborhood. Their soft pretzel app has a sweetness that I haven’t tasted before.

Their North Loop page could use an updated title and meta description, but I digress.

Red Loop North Loop Title and Meta Description

 

Per their Facebook page, The Cowles Center for Dance and the Performing Arts is the Twin Cities’ newest venue for dance and the performing arts! As well, it’s a half block from the Light Rail. There’s even breakdance performance according to a Google reviewer.

Amazing theater. I saw some AMAZING breakdance there, and it was RAW; the hip-hop there wasn’t anything like competition dance, or jazz-choreographer-trys-hip-hop style of performance, it was straight off the old school beat-street.

In addition to the house that Prince built, plenty of local artists proudly have their own star on the First Avenue wall.

First Avenue Wall

 

 

 

 

Odonovans Pub

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Per above, on a triangular corner in the middle of pretty much everything sits O’Donovan’s Pub. A true Irish pub, Dropkick Murphys have even played there years ago.

The Target Field Station is what I would consider the transportation hub of North Loop/Warehouse District with the Light Rail, Northstar, Target Field and Center all pretty much there. As well, catch the skyway there to go almost anywhere downtown. From Cedar Lake Trail just north of the station:

Target Field StationTarget Field Station

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A Nice Ride station on Washington and 2nd Ave. N.

Mississippi River and area of interest at the North Loop Playground.

As well, here are quite a few additional photos of the walk. All are on 2 shared Google albums for you to view, add, share, etc.

Friday Morning

Friday Afternoon


Post, stills and 360 photos from LocalMN and feel free to see our Google Trusted Street View Photographer page as well as us on your social media channels of choice for our services. We look forward to hearing from you.

Traffic and Construction in Mpls/St Paul

Let Your Summer Work for Your Google My Business

There really isn’t anything better than a Minnesota Summer. You do need to get your Google My Business on, although you might as well let that work to your business advantage by sometimes doing as little as enjoying the summer.

Before anything, get started with Google Photos with a Google Account or Gmail address. Adding to it and organizing is actually the most time-consuming part, but’s easy to do and in the end you’re find it very, very useful.

Now, including these help you enhance your Google Maps to help encourage users. This keeps both you and the user up-to-date by including pretty, summer photos.

http://localmn.tumblr.com/post/162331461296/get-your-google-summer-on-smbsSummertime = construction season as well. You can keep your customers up-to-date with construction, different directions and transit and even approximate time to get there. Here’s a Tumblr Post to show a few visuals.

Common closures right now are 5th St S. and Washington Ave S. in Minneapolis and Jackson Street in St. Paul.

As well, a YouTube Video including a LRT time-lapse to S. Paul and a protest to help out Luciano Mejia Morales and his fight for facing deportation in Minneapolis. For more about him, search online or call ICE at 612-843-8600

Final tip, keep users updated Showing off your Local to Make Your Own Google Posts.

Keep on enhancin’ yer Google My Business so you can enjoy the summer!

LocalMN 101 – Google Photos in Maps

By now, you’ve hopefully read and organized your Google Photos, which is the backbone for this. You’re now ready to add your favorite ones to Maps. There’s something very important you need to do first, though. It’s really easy, but it’s a must.

With your Google Account and/or your Gmail address, just create a Google My Business (GMB) account. As stated by Google themselves…

Get your business hours, phone number, and directions on Google Search and Maps — with Google My Business.

This is indeed the #1 things folks look for when searching for your business.

Once you enter your basic info online, check the “by mail” verification method. It usually takes a few businesses days to receive and just keep a lookout for a postcard that looks something like this.

Google Postcard

Open it, verify the 5-6 digit pin provided and you should be good to go, almost immediately. This YouTube video provides perfect basic insights on it all.

For photos, real pics are compelling, and the #1 thing people look for? Directions. Here’s an description example of cross streets to give customers a visual on where a business is.

The NE Bulldog Cross Streets

Before looking at the photo above, did you have a general idea where the NE Bulldog is? And after reading the description, do you now know EXACTLY where the NE Bulldog is?

This is just one example of how you can use your photos and descriptions in each photo to help entice visitors to come to your door.

Tip: Anyone can add photos to your business and most of them are customers, not photographers. This is fine. Showing “real” photos shows people being social and most of the time, that’s what we want. Combine these with the quality photos you take and describe, the photo presence in your Google listing enhances that much more.


At LocalMN Interactive, we specialize in local search and are listed in Google as a Trusted Street View Photographer. Contact us for services and mention this post when you do.