Posts

Kraus-Anderson HQ

Google My Business in the Kraus-Anderson Block

Two months ago, I wrote about Google Maps in Elliot Park. It was a #mspwalk and then blog post inspired by a coffee chat I had with Dan Collison, Director of so-many-things Minneapolis at Moose & Sadie’s. He mentioned and implied how Downtown East and Elliot Park (East Town) was growing and he’s right, more than I could have imagined! It’s really positioned well for it.

On the west edge of Elliot Park and East Town, Kraus-Anderson (KA) is in the middle of re-developing an urban city block which features their new HQ that opened in October, luxury high-rise apartment, a Marriott, Finnegan’s new digs among others.

kraus anderson east town

What’s interesting isn’t that they’re building a square block, but where they’re building it. It’s technically in Elliot Park which was one of the wealthiest neighborhoods in Minneapolis 150 years ago. Now, it’s starting to become gentrified to bring back some of the old charm and prestige to the combination of Elliot Park brownstones to the modern Minneapolis skyline view. It’s a block away from the skyway system, and quick walks to both the Downtown West neighborhood and East Town, home of U.S. Bank Stadium.

So far, the Kraus-Anderson block has their headquarters, Finnegans, HQ Apartments, and the Elliot Hotel, a Marriott upscale Autograph Collection either completed or under construction. All of these should benefit from quality Google Maps information including their respective, fully-populated Google My Business (GMB) pages.

The Google Maps cars should be kept fairly busy in the near future as well as opportunities for Certified Google Trusted Street-View photographers to help fulfill Google My Business pages with quality photos.

Voice Search for HQ Apartments

Voice Search for HQ Apartments

With products like Google Home and Google Assistant, the use of voice search is continuing to rise, and rise quickly. To the left is a voice search for the new HQ Apartments on the block.

You then have the options to tap the bottom options or anywhere up top which takes you to their respective Google My Business page. There, you have more of the same options plus the ability to see all photos, ratings and reviews and anything else that HQ or the public decides to populate in the HQ Apartments GMB page.

The mixed-used block is something that can at least help bring vibrant and tech-savvy consumers to the area. In addition to KA headquarters, here’s a bit about the mixed-use block and their post regarding the block’s components.

*The KA headquarters is the first completed component of the master-planned, mixed use block development in the vibrant Elliot Park neighborhood of East Town Minneapolis.

*Source – KA Block Update: November-December 2017

US Bank StadiumUS Bank Stadium is arguably the anchor of the East Town neighborhood with businesses, organizations and areas of interest being built or already present around it. The area’s easy to get to by car, bus, pedestrian and bike, but is probably easiest via the Light Rail as the US Bank Stadium station holds both the Blue and Green Line trains.

In addition, nearby blocks are often vibrant as local destinations. Here are a few GMB pages full of ratings and reviews, photos, directions and other items that uniquely fit in them.

Note – Three of the above are in the Downtown West neighborhood. Between this and the Kraus-Anderson block being short and easy access to both I94 and I35, their block could be in a perfect location and local destination. This development of urban city blocks in Minneapolis isn’t the first, but it’s certainly not the last, either.

LocalMN Interactive Google My Business

Setting your Google My Business Hours for Thanksgiving

Fast, easy, painless, and it literally takes 5 minutes or less. It’s surprising how many local businesses do not take the time to change their Thanksgiving hours of operation in Google, but understandable. Many may just not realize how easy it is, or maybe don’t do it because they don’t want to have to remember to set the hours back after the holiday. Straight from Google,

Set special hours

For days when your business has an irregular schedule, like holidays or special events, you can enter special hours in advance. If you schedule special hours, your regular hours remain in place for all other days.

They make it really easy to let you know and guide you as well. Here’s an email I recently received.

Holiday Hours

Click “Go to my holiday hours” (or go to your Google My Business account), follow a few easy steps including the ones below to confirm and you’re done.

Closed HoursAdd Hours The best part, the hours automatically revert back to normal after Thanksgiving. No worrying about remembering to set the hours back.

Questions? Ask away! We’re more than happy to help.

Google Posts

A Minneapolis Month into Google Posts

It’s been a month since first writing about Making Your Own Google Posts. According to Google Trends, this new feature has only taken off slightly at times.

It’s slick, still relatively unknown and you can post up to 10 carousel posts to show up when folks search for your branded name, the first 2+ being visible upon the initial search. Google up “localmn” and you may see something like this.

Google Posts LocalMN

 

 

 

 

 

 

Meant to be truly local, I decided to try some local “best nearby” searches including restaurants, lawyers and realtors. To my surprise, none of them use the Google Posts feature. Here is what I thought about these searches:

  • Nearly all have claimed their Google my Business profiles
  • Nearly all have done at least an adequate job at populating content in their GMB
  • They most likely haven’t heard of Google posts, or their respective agencies haven’t or don’t find it useful

What About Search?

Consider these points.

These posts show up when people do branded searches for you. They will most likely find you whether you did a speck of SEO or not. They recommend your posts be between 100 and 300 characters long, much less than a standard SEO just makes common sense to populate these posts with quality content for interested users. They do urge you to go with 200 or 300 words of content. Stick to 100 characters as that’s the amount of characters Google shows in the results. Again, people are doing a branded search. SEO is fine for this, although quality content for users can be perceived as better.

What Local Businesses Uses Google Posts?

I literally couldn’t find a business in Minneapolis who currently uses the new Google Posts feature. So, I went to Twitter and Instagram. Got a few likes, but nothing.

Twitter Question

Instagram

To me, this is still an up-tapped market. Google is always coming up with something new in their local division and it makes sense that this may currently be overlooked. Tap into it. It’s free and it’s Google, and you don’t need to worry about setting up and maintaining a blog.


LocalMN Interactive provides Local Search Services including consulting for setting up and maintaining your Google Posts for a way to keep your customers well-updated and informed of what you have going on for them. Contact us of visit us on your social media channel of choice to learn more.

Pianos on Parade on 3rd and Hennepin

Show off Your Local and Make Your Own Google Posts

I became intrigued with this yesterday reading a post from Mike Blumenthal titled Google Posts Rolls Out Worldwide. You can now own more search engine real estate by providing short, recent posts, right on your Google Local Business Knowledge Graph.

Google Posts

Google recommends these posts be between 100 and 300 characters long (plus a quality photo). We recommend sticking closer to 100. This reads well for the user, plus Google only originally displays the 1st 100 characters in the listing.

For the photo, use one similar that you would use for Instagram. Google lets you crop it and move it around all slick like until it’s just right for you.

You can place a call-to-action to these posts with a URL whether it’s to entice users to buy, visit your site, book a reservation, sign up for a newsletter, or whichever you want your call-to-action to be.

Call to Action

For you businesses who wonder if you should start a blog, this just may be it. At least, Google hopes you think so. You would give consumers fresh, compelling content right in front of them while keeping the content within Google itself.

In Google’s announcement, they give you 4 standard examples.

Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.

Promote events and tell customers about upcoming happenings at your location.

Showcase your top products and highlight new arrivals.

Choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.

Let’s customize a few to the Twin Cites letting customers know of these all while just doing branded searches for you.

  • Local summer road closures – ‘Tis the season. We all see it. Proactively let your customers know of this coming weekend alternative routes to you.
  • Date Specials – Some local restaurants have weekly date specials such as pizza and 1/2 off bottle of wine. Keep your customers informed.
  • Events at local areas of interests – Summers are full of different events at places like Loring Park, Mears Park in Lowertown, Stone Arch Bridge and St. Anthony main. Keep customers informed and up-to-date on all the different events at the users favorite places.

The list could go on and on. Just be creative.

Note: This can be all done on a laptop, but you can do this all on the mobile, too. Give it a try and keep up to date since this is where your users are going. When using the mobile to log into Google My Business, this screenshot is of a very user-friendly way to create these posts.

Create Post

 

 

 

 

 

 

Of course, being Google it’s easy to share to other places. curious to how it’s perceived on Facebook so I sent this out.Share to Facebook

 

 

 

 

 

 

 

 

Share or not share on other places? Will local businesses catch on? This is still brand new so the verdict is still out there.