I became intrigued with this yesterday reading a post from Mike Blumenthal titled Google Posts Rolls Out Worldwide. You can now own more search engine real estate by providing short, recent posts, right on your Google Local Business Knowledge Graph.
Google recommends these posts be between 100 and 300 characters long (plus a quality photo). We recommend sticking closer to 100. This reads well for the user, plus Google only originally displays the 1st 100 characters in the listing.
For the photo, use one similar that you would use for Instagram. Google lets you crop it and move it around all slick like until it’s just right for you.
You can place a call-to-action to these posts with a URL whether it’s to entice users to buy, visit your site, book a reservation, sign up for a newsletter, or whichever you want your call-to-action to be.
For you businesses who wonder if you should start a blog, this just may be it. At least, Google hopes you think so. You would give consumers fresh, compelling content right in front of them while keeping the content within Google itself.
In Google’s announcement, they give you 4 standard examples.
Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.
Promote events and tell customers about upcoming happenings at your location.
Showcase your top products and highlight new arrivals.
Choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.
Let’s customize a few to the Twin Cites letting customers know of these all while just doing branded searches for you.
- Local summer road closures – ‘Tis the season. We all see it. Proactively let your customers know of this coming weekend alternative routes to you.
- Date Specials – Some local restaurants have weekly date specials such as pizza and 1/2 off bottle of wine. Keep your customers informed.
- Events at local areas of interests – Summers are full of different events at places like Loring Park, Mears Park in Lowertown, Stone Arch Bridge and St. Anthony main. Keep customers informed and up-to-date on all the different events at the users favorite places.
The list could go on and on. Just be creative.
Note: This can be all done on a laptop, but you can do this all on the mobile, too. Give it a try and keep up to date since this is where your users are going. When using the mobile to log into Google My Business, this screenshot is of a very user-friendly way to create these posts.
Of course, being Google it’s easy to share to other places. curious to how it’s perceived on Facebook so I sent this out.
Share or not share on other places? Will local businesses catch on? This is still brand new so the verdict is still out there.