Creating Your GMB
Creating a Google My Business profile has long been well-known as a local search must, even before your own website and for good reasons. Do a branded search for your local business, and chances are there’s a big knowledge box result for you whether you claimed, or verified it or not. You can create or edit your own. It’s easy and awesome.
Your Google My Business (GMB) profile is now often considered the home page for your local business. It makes sense. It’s highly visible, includes a link to your website, appointments or bookings, your own customized photos, including 360° photos, managing ratings and reviews, POSTS, and a lot more, actually.
Google Photos and Maps Photography
Organizing photos in Google Photos is a great starting point after claiming your business. They make it easy for you to edit your photos to your preference, and place them on your GMB profile.
You can title each album for your own organization, describe each picture, and automatically have your deets stored in exact location taken, camera used, date and time, and even exact size. Photo proof of your own!
Eventually, when you need photos for your GMB presence, you can be comforted at looking at your photos account like a switchboard. Look at an album, select a photo, use them as your profile, cover, logo, and POSTS.
We consider Maps Photography as quality photos with the intent to drive customers to your door. Include photos of your address, cross street signs and exterior 360° photos can imply and provide customers visual directions to you. Directions is arguably what the majority of customers are seeking.
360° Photo: Sign of the Mayo Clinic Gonda Building, reflection of downtown Rochester, move to view Methodist Hospital, the Kahler Grand and 2nd Ave SW.
After awhile, you’ll see that you’ll have enough real digital photos to use, without having to pay for fake stock photos. You know the ones. They’re attractive, with a smiling person pointing to a graph that goes up. Seriously, they’re horrible! An exception goes to Vince Vaughn and Dave Franco courtesy of @Buzz60 a few years ago, but I digress.
These photos can easily be done with a few photo and editing tactics. You could include your own staff, being serious, or being cleverly comedic like above by including a local celebrity. I’ve never met The Fancy Ray, but I’m a fan and love his local commercials and outdoor billboards. I’d love to see him in local stock photos like this. Again, I digress.
With a Street View app, (preferably along with a compatible 360° camera), you can create these photos publicly as long as Google accepts them to Maps. These are stored within your Street View app. Plus they can appear on your Google My Business profile, as well as providing an short, embedded code for you to include to media, social profiles, and content marketing strategies such as your blog.
Back to your Google Photos and albums. You can easily edit any photo on mobile or desktop. Often, it can just be by selecting Auto to bring the photo to life a bit like this one at On-Demand Group. There are plenty of other edits that make your photos pop, and auto is just one of the more popular ones.
We hope this helps your local business or organization. Happy Maps Photography to you all. Skål!