Virtual tours for businesses have been very compelling well before the COVID pandemic came. They simply let users tour your location to get a good feel and then hopefully visit you.
Some of you are open, some of you are not. COVID still brings a challenge. Potential customers can’t just show up in person beforehand, but you can keep your visual process moving forward.
Benefits of Local Business Virtual Tours
Visually showcase your social distancing guidelines
You may have plexiglass at your arrival to separate you from customers or social distancing floor stickers. Showcase these in your virtual tours to help ensure safety for your visitors.
Reach more potential customers with less
By letting people remotely tour your location, you can reach more while keeping face-to-face contact low to help limit the spread.
At the end of the tour, you can direct users to book a reservation or appointment. It can be as easy as placing a simple form on your respective web page.
Virtual Tour Options
- Google Street View and virtual tours – show in your Google My Business (maps) profile and it’s highly searchable
- Custom virtual tours – like the Google Street View tours, and with customized features and branding for your business to embed on your site, social media, and other relevant places
- Matterport – very popular and a definite leader in the real estate industry
One myth: “Having Google Virtual Tours helps your SEO rankings”. Beware of this claim. This can arguably be indirectly true since the more complete your Google My Business profile is, the better your local SEO rankings are in general. A Google virtual tour will help. With that said, virtual tours do not have a direct impact on your SEO rankings.
We hope this all helps you understand virtual tours and the impact it can make.
LocalMN specializes in virtual tours. See our Google and custom virtual tour page for more information.