7 Ways to Include Photos in your Google Business Profile (GBP)
In late 2021, Google My Business (GMB) introduced new updates including a new name in Google Business Profile (GBP). For most companies this basically just meant calling it different. They do have streamlined processes including easy-to-upload photos and videos right from the search results page. Just Google your business name and you’ll most likely see it.
Google Business Profile will be the new name going forward for Google My Business. Google said the reason for the new name is to “keep things simple” and sometime in 2022, Google will retire the Google My Business app completely.
Keeping it simple does make sense as it’s been called GMB, Google Places, and even plain Google Local in the last 15 years or so. These changes to GBP now put this all under one Google Search and Maps umbrella. This also makes it more manageable to upload images and photos to your GBP.
First and for GBP as a whole, I can’t think of a better how-to source than the new Whitespark definitive guide to GBP promotion. It’s a compelling, interactive guide to help you with both local rankings and conversions.
We’ve always stayed clear to say that the virtual tours and photos directly mean higher rankings and listings for you. It makes sense that it helps indirectly, but following their 360 photo and video criteria for the users can only help your actual conversions.