About Paul Jahn
Paul started working in Online Marketing in 2001 and was one of the first adopters of searching online to purchase offline, or Local Search. While having Localmn, he has worked both corporate and agency online marketing or analyst positions.
Living in Downtown West in Minneapolis, Paul is passionate about local communities, and is an active volunteer to make pedestrian and related modes of transportation safe for all residents. You can usually find Paul working in his condo community library or walking downtown with his Bonfire brand pack.
Entries by Paul Jahn
I first wrote about Local Service Ads upon its inception in 2017. It’s a great concept. Don’t pay for ranking, or even conversions. Just pay for actual local leads. Now we’re looking at 2021 and they’ve slowly and continuously expanded. First, Google shows how you can learn how to start your own campaign by seeing […]
Virtual tours for businesses have been very compelling well before the COVID pandemic came. They simply let users tour your location to get a good feel and then hopefully visit you. Some of you are open, some of you are not. COVID still brings a challenge. Potential customers can’t just show up in person beforehand, […]
Per this blog post by Mike Blumenthal, Google’s Trusted Verifier program is now replaced by their Business Provider program. What this means for LocalMN Interactive is that we’re no longer eligible to offer these services. We’re an agency. From their Business Provider FAQ page: The proposed partner must not have access to the business listings […]
First of all, Happy New Year! I hope you had a fun and safe New Year, and all the best wishes for you in this new decade. In 2010, 360 photos and virtual tours really didn’t exist. In fact, Google My Business (GMB) listings didn’t launch until June, 2014. The Rochester Post-Bulletin even recognized this […]
Between Google My Business (GMB) and the new Google Images format, there are some opportunities. Some are from you, and some are just from being you. There’s a difference between Google Images and your Google My Business (GMB) photos For this read, It’s important to know though that Google Images and photos you take for […]
Foursquare has long-been and quietly turned into a local data aggregator since 2013 Source – moz.com. More on this below. Foursquare has been evolving in local search ever since they were a social check-in platform in 2009. I did jump on it right off the bat, although haven’t done much with it since 2017. My […]
Overview Google has now expanded their branded short URLs for Google My Business (GMB) to the public. Their public mention is directly within their updated Marketing with Google promotion. It’s incredibly user-friendly. For how to create yours, Google has an easy help center post explaining it all. Quick Localmn Example Ours is simply g.page/localmn, or […]
Google has taken another step to take your local marketing efforts easier and more streamlined this 2019 Summer with their new local marketing kit. This ties in nicely in your Google My Business (GMB) profile. Create custom posters, social posts, and more from reviews and highlights on your Business Profile on Google. All for free. […]
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