Entries by Paul Jahn

Google Local Services Ads for 2021

I first wrote about Local Service Ads upon its inception in 2017. It’s a great concept. Don’t pay for ranking, or even conversions. Just pay for actual local leads. Now we’re looking at 2021 and they’ve slowly and continuously expanded. First, Google shows how you can learn how to start your own campaign by seeing […]

Virtual Tours During COVID

Virtual tours for businesses have been very compelling well before the COVID pandemic came. They simply let users tour your location to get a good feel and then hopefully visit you. Some of you are open, some of you are not. COVID still brings a challenge. Potential customers can’t just show up in person beforehand, […]

Google Trusted Verifier Program is now called Business Provider

Per this blog post by Mike Blumenthal, Google’s Trusted Verifier program is now replaced by their Business Provider program. What this means for LocalMN Interactive is that we’re no longer eligible to offer these services. We’re an agency. From their Business Provider FAQ page: The proposed partner must not have access to the business listings […]

Branded Short URLs for Your Local Google My Business Page

Overview Google has now expanded their branded short URLs for Google My Business (GMB) to the public. Their public mention is directly within their updated Marketing with Google promotion. It’s incredibly user-friendly. For how to create yours, Google has an easy help center post explaining it all. Quick Localmn Example Ours is simply g.page/localmn, or […]

New Google Local Marketing Kit for the Summer of 2019

Google has taken another step to take your local marketing efforts easier and more streamlined this 2019 Summer with their new local marketing kit. This ties in nicely in your Google My Business (GMB) profile. Create custom posters, social posts, and more from reviews and highlights on your Business Profile on Google. All for free. […]