Gateway Park Google Image

New Google Images Update for both Users and Marketers

Between Google My Business (GMB) and the new Google Images format, there are some opportunities. Some are from you, and some are just from being you.

There’s a difference between Google Images and your Google My Business (GMB) photos

For this read, It’s important to know though that Google Images and photos you take for Google My Business (GMB) are different. For users to see Google Images, for the most part they need to click on the image tab or images within the main search results. You can link to them though, including specific images. You just don’t get the SEO benefits.

From Google’s post titled Pick an idea and make it happen with Google Images:

Starting today (Aug 9th 2019), when you select an image, it appears in a side panel on the page, next to the search results. Importantly, it stays there as you scroll, letting you easily compare images with others on the page.

For retailers and publishers, this updated interface also means people are more likely to visit a web page to get information to help them with a task, or to buy a product on your site.

Google, The Keyword – Aug 6th 2019

I absolutely love the 1st point! I haven’t seen the 2nd as much, mostly because I’m in local lead generation and awareness, and only a bit in e-commerce.

Local examples of Google Images

McKinney Roe is in the growing Downtown East neighborhood in Minneapolis. Google mages include photos from the own site, Yelp, the Strib, City Pages, TripAdvisor, OpenTable, Heavy Table, and many more. They all collectively provide compelling images to their offerings.

McKinney Roe from above
McKinney Roe from above

45th Parallel Distillery is an established craft distillery in New Richmond, WI. They naturally have Google images from their own site, Yelp, Heavy Table, and TripAdvisor. They also have local and niche images from City Pages, WCCO, Pioneer Press, and even CNN. The main image selected is a photo of Gamle Ode Aquavit news from The Growler.

45th Parallel Distillery
Gamle Ode Aquavit at 45th Parallel

A year ago August, Samatar Crossing opened, connecting the Minneapolis Cedar/Riverside neighborhood to Downtown East by U.S. Bank Stadium with a new multi-cultural connection including an ever-growing number of Google Images.

Samatar Crossing in Minneapolis
Samatar Crossing in Minneapolis

How Do I Link to these Image Pages?

This may be important for marketers and SEO professionals. These image result links are all dynamic, so it doesn’t help your SEO efforts. It doesn’t hinder it, either. Using a URL shortener like Bit.ly can at least help you measure the overall performance. The image links above are indeed Bit.ly shortened dynamic URLs.

This is just one way to shorten these dynamic URLs. I’d love to hear others that work well for you! Also, the new Google Images format is just a couple weeks old, and is in a different category from the GMB photos that you take. Have you used it to your advantage?

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