I first wrote about Local Service Ads upon its inception in 2017. It’s a great concept. Don’t pay for ranking, or even conversions. Just pay for actual local leads. Now we’re looking at 2021 and they’ve slowly and continuously expanded.
First, Google shows how you can learn how to start your own campaign by seeing how Local Services work.
Many industries are available for this, and here’s a few current carpet cleaning industry Twin Cities Local Services Ad search results for Google Guaranteed:
More industries are now qualified in Minnesota for 2021, including lawyers and specialties within, and many others including the carpet cleaning example above. One thing stays the same:
Google’s signup process is unique for each business category. This means that a turnkey solution to just leave it for companies to fulfill for you may not be the best for you. It does take your effort.
You must pass rigorous checks to be able to use Local Service Ads for your business.
These include passing a criminal background check, having valid liability insurance and proving you have the correct licenses to be able to carry out work in the first place.
For local businesses, this gives you the ability to measure your ad cost. You can choose how much or not your lead is worth to you.
Scroll and see the embedded Google Spreadsheet to see the categories currently available in Minnesota:
Google Local Services ads can also give you more real estate in search results in addition to your organic listings and standard Google Ads.
Here’s where you can sign up to be Google Guaranteed for your respective services.
Localmn Interactive provides Local Services Ads consulting for our virtual tours customers.