New Google Local Marketing Kit for the Summer of 2019

Google has taken another step to take your local marketing efforts easier and more streamlined this 2019 Summer with their new local marketing kit. This ties in nicely in your Google My Business (GMB) profile.

Create custom posters, social posts, and more from reviews and highlights on your Business Profile on Google. All for free.

From the new Google Marketing Kit

In addition, it provides video and promotion options.

This Google-provided video is currently pretty cheesy, yet gives you a video option including easily embedding the YouTube video within your content such as this blog. As of yet, I don’t know if you can customize this.

Another new opportunity is pre-made (social) Google Posts. They also give you the option to share these on social media outlets like Facebook and Twitter, plus a downloading option for you to share wherever in your content you feel relevant.

The current examples they seem to have are a bit generic, but I see them useful for filler Google Posts. My mind may change tomorrow, although I don’t see these as useful for Facebook and Twitter. I’d rather see updates that tell more of a story. But maybe that’s just me. Example:

Google Social Images
Google Social Images

If you’re a restaurant, hotel, or any other business prone to potential positive reviews, this is certainly worth filler posts.

At an enterprise level with multiple listings, this opportunity is a must with proper management. For stand alone local businesses, I have a couple reservations.

The best (or worst) part of it is that Google owns all the data. Yep, they still own the local search content you provide. For this, they even own the analytics although they show you an overview in your GMB panel. I only imagine that they use all of this to help calculate your overall authority in the results, and indirectly, your rankings in the local 3-pack.

Google does get info for these based on both content you provide in your own free Google My Business (GMB) profile combined with ratings or your organization.

very-friendly
New Small Thanks with Google Replacement?

I was a huge fan of the Small Thanks with Google Site that gave you free posters to showcase the positive things customers say about you, but the site’s now down. There’s no redirect and is now just a broken 404 page. The above-mentioned Google local marketing kit seems to be the replacement along with the other opportunities.

Google has a pretty strict policy regarding obtaining user reviews, and a lot of fantastic articles have been written regarding this. In a nutshell, soliciting positive reviews is bad. Reminding people they can leave honest reviews is good. Google is now showcasing the latter with new window decals.

Review us on Google
Review us on Google

Have you or your company/organization used the Google Local Marketing kit yet? We’d love to hear your experiences!

We’re Now Google Trusted Verified!

In addition and to compliment our Google Street View Trusted Photography status, we’re also now a Google Trusted Verifier.

Google My Business (GMB)

This makes your time more valuable by having someone come out to immediately verify your business to GMB, take photos and 360° virtual tours, consult you with Google Posts, GMB Insights. So often, people will set up their GMB correctly and adequately, although don’t take full advantage of this free tool for you DIYers. For agencies, we’re looking to add this to your mix for local search services.

When we come out to visit your Twin Cities location, we come with these ready-to-use icons, literally right on the Google Pixel 2:

Google Maps Icons

We forté in being flexible. If you just need GMB verification, we do this. If you need verification plus setup, photos, 360° Virtual Tours, Google Posts insights, and overall GMB consulting, we also do this, and we do it well.

4-hour consultations for you and your business (at your location) are available for this and is definitely time well spent. From there, you can decide to hire us on a more permanent level or go your own way with the confidence to DIY.

Side note: This is proudly available for physical businesses and organizations in Minnesota. Transportation expenses outside of the Minneapolis-St. Paul area TBD. We are Minnesota. 

Contact us Minnesota, and lets get verified! Skål!

Pianos on Parade on 3rd and Hennepin

Show off Your Local and Make Your Own Google Posts

I became intrigued with this yesterday reading a post from Mike Blumenthal titled Google Posts Rolls Out Worldwide. You can now own more search engine real estate by providing short, recent posts, right on your Google Local Business Knowledge Graph.

Google Posts

Google recommends these posts be between 100 and 300 characters long (plus a quality photo). We recommend sticking closer to 100. This reads well for the user, plus Google only originally displays the 1st 100 characters in the listing.

For the photo, use one similar that you would use for Instagram. Google lets you crop it and move it around all slick like until it’s just right for you.

You can place a call-to-action to these posts with a URL whether it’s to entice users to buy, visit your site, book a reservation, sign up for a newsletter, or whichever you want your call-to-action to be.

Call to Action

For you businesses who wonder if you should start a blog, this just may be it. At least, Google hopes you think so. You would give consumers fresh, compelling content right in front of them while keeping the content within Google itself.

In Google’s announcement, they give you 4 standard examples.

Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.

Promote events and tell customers about upcoming happenings at your location.

Showcase your top products and highlight new arrivals.

Choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.

Let’s customize a few to the Twin Cites letting customers know of these all while just doing branded searches for you.

  • Local summer road closures – ‘Tis the season. We all see it. Proactively let your customers know of this coming weekend alternative routes to you.
  • Date Specials – Some local restaurants have weekly date specials such as pizza and 1/2 off bottle of wine. Keep your customers informed.
  • Events at local areas of interests – Summers are full of different events at places like Loring Park, Mears Park in Lowertown, Stone Arch Bridge and St. Anthony main. Keep customers informed and up-to-date on all the different events at the users favorite places.

The list could go on and on. Just be creative.

Note: This can be all done on a laptop, but you can do this all on the mobile, too. Give it a try and keep up to date since this is where your users are going. When using the mobile to log into Google My Business, this screenshot is of a very user-friendly way to create these posts.

Create Post

 

 

 

 

 

 

Of course, being Google it’s easy to share to other places. curious to how it’s perceived on Facebook so I sent this out.Share to Facebook

 

 

 

 

 

 

 

 

Share or not share on other places? Will local businesses catch on? This is still brand new so the verdict is still out there.

 

 

LocalMN 301 – Using Your Google Photos on Sites that are NOT Google

Now you should have a good idea how to organize your Google Photos and the basics on how to use Google My Business to submit them to Google Maps.

Now how about using your Google Photos, that you own, and place them on places that even compete with Google?

How about Siri?

Siri uses a lot of business information including photos from Yelp. Your business can sign up to Yelp for free to where you can upload your organized Google photos.

Yelp Photo

Yelp Photo

Of course there’s Apple Maps itself. You can sign in to Apple Maps Connect for free by just using your Apple ID, then add your organized Google photos. Speaking of Apple, many don’t know that Apple Maps is the default when you open your iPhone box. You could be searching Yelp results without even knowing you’re talking to Siri.

The same concept can apply to many other local/social portals including:

  • Bing
  • Flickr
  • Twitter
  • Instagram
  • Foursquare
  • Flickr
  • Pinterest

Just like Google, it’s important to add titles, descriptions and (geo)tags to each, individual photo. As well, you can do these either on a desktop or mobile with their apps. Whichever is more convenient for you.

Why would you do this for all of these sites?

Because Google loves these sites.

If you do a branded company search and the businesses have done this, not to mention your own site, the first page will be flooded with your portals. It’s even better for the user. Depending on their wants, they may specifically be looking for your Facebook page, Instagram feed or even Pinterest boards.

In the end, you still have all of your Google photos, organized to your needs or liking. All of this is a time saver, organizer, SEO tool, and user tool all wrapped into one. The time it takes you to do this is valuable, although the outside costs can be as little as nothing.


LocalMN Interactive offers full local search services which includes this, photography of your business and even overall digital marketing. Contact us to learn more.