Localmn Announces New Local SEO Services for Virtual Tour Customers
Say no to stock photography
Like above, using your own photos in your custom virtual tours simply outweigh any stock photography. Users are there to see your unique location. Not only are these your own photos, but they can be precisely positioned and even described in a way to provide trust for users before they even visit you. These are often the moments users make that decision to pay a visit
What about generative AI?
This is emerging as we read. Generative AI has been making noise lately in local SEO circles which can certainly help for local images. Imagine using an image of Currie Park in Minneapolis with downtown in the background. They recently renovated their soccer pitch and you wanted to add a player to the generated photo. You may get something from a search like this.
soccer player with ball at currie park with downtown minneapolis in the background
This is a big improvement from just months ago. It’s also admittedly missing US Bank Stadium which would be prominent in the background. Ok, we’ll try it again.
soccer player with ball at currie park with downtown minneapolis in the background us bank stadium
Still no stadium. With using “US Bank Stadium” in the generator, it does include Vikings purple apparel. It’s compelling and I just assume there’s a match in their AI for this, but I really don’t know.
These are just a couple of many samples from Dall-E 2 which on this end is much cleaner than they were just months ago. Will this technology kill stock photos? Probably not. It gives companies a reason to raise their eyebrows though. Look what Shutterstock is doing with their innovations to use and sell AI-generated stock imagery.
Be a step ahead
Having a virtual tour already puts you a step ahead by being interactive with your local customers. Combine that with the strategies, reporting and our experience, and you have the knowledge to continue engaging customers.