First of all, Happy New Year! I hope you had a fun and safe New Year, and all the best wishes for you in this new decade.
In 2010, 360 photos and virtual tours really didn’t exist. In fact, Google My Business (GMB) listings didn’t launch until June, 2014. The Rochester Post-Bulletin even recognized this in a piece written in August, 2017.
Here are a few known findings from Google:
- When searching for businesses, consumers use mapping products 44% of the time
- Listings with photos and a virtual tour are twice as likely to generate interest
- On average, 41% of these place searches result in an on-site visit
A brief overview of Google 360 Street View Trusted Pro Photographers:
Have you used this as a consumer? If so, you may have gotten great visuals of inside a location, implied directions, or compelling photos enticing you to visit their door. Maybe a show at First Avenue?
You can easily bring your location to life, and this is just one part of Google My Business that can help.
Here’s to you! Happy 2020, and all the best in using Google tools to help benefit your business or organization.
Localmn Interactive offers Google Street View Photography services with plenty of knowledge, experience, and local search strategies.