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6 Tips on How to Stage and be Ready for your 360 Virtual Tour

You’re ready for your virtual tour. You’ve hired a company, or are thinking of hiring one. Whichever the case, here are some good pro-tips from experience to help you stage your tour and be ready beforehand.

Staging works great for both Google and custom tours, and it can really help stand out for the latter when you combine color schemes, table of content, and hotspots (info spots) to the virtual tour.

The Google tours are what people are first used to seeing as your Google tour will automatically be placed in their Maps results. These results are visited often, and may even provide indirect SEO benefits.


Here are some useful tips

In general, it’s great to have a bright interior space. If not, we have editing tools to improve all photos taken. Ensure that all your lights are working properly to have consistent light throughout the tour.

Stage your place

Stage your place just like you would want to showcase to a customer as they walk in your door. It’s these virtual, visual impressions that can bring people from their device and ready to walk in your door.

Display your safety protocols

Not just staging, but displaying your safety protocols helps make it safe, compelling, and ready for people to come visit you. Especially since 2020, customers are more conscious of distancing and sanitizing.

Safety Protocols at Check In

Safety protocols at check-in

Watch for the weather

It’s hard to measure the weather. When possible, days that are at least partly sunny are superior. Some of the 360 photos are exterior and having some blue in the sky help make the tour more compelling for the user.

Mayo Civic Center

Mayo Civic Center in Rochester, MN

Showcase specific photos

If you have machines, products, scenes, or anything you want to call out, let us know. You can have specific photos of these for your custom tour.

X-Ray Machine

X-Ray Machine

Think about Stills and Tiny (little) Planet photos

Think about opportunities for stills and Tiny Planet photos. These can be a great, creative way for your use on social media and other content. Be the center of your planet!

Twitter Post on Tiny Planets and Stills

Here’s just another example of what can be done. This is a plain scene, although you can have features such as your staff be the center of the planet!

Armory - Minneapolis

Armory – Minneapolis

Consider HIPAA and other precautions

From either HIPAA laws or personal choices, your location may need to be empty. For this reason, LocalMN is available for your tours on weekends.


LocalMN provides both custom and Google tours for you for 2 reasons:

The custom tours are superior. There are tables of contents, branding, your color schemes, and the control and assurance that all the arrows point to the right direction. This is what we recommend you embed on your website with a short and easy code that we provide for you.

Also, the tool we use to create these virtual tours allow us to publish both the Google and custom tours in not a lot of extra time. We pass this saving to you and you get the best of both worlds!

We have a lot of experience in Google My Business (now Google Business Profile). Have your virtual tour created by us and hit us up with any questions.

Happy 2020! Showcase Your Google Listings with 360 Photos and Virtual Tours

First of all, Happy New Year! I hope you had a fun and safe New Year, and all the best wishes for you in this new decade. 

In 2010, 360 photos and virtual tours really didn’t exist. In fact, Google My Business (GMB) listings didn’t launch until June, 2014. The Rochester Post-Bulletin even recognized this in a piece written in August, 2017.

Here are a few known findings from Google:

  • When searching for businesses, consumers use mapping products 44% of the time
  • Listings with photos and a virtual tour are twice as likely to generate interest
  • On average, 41% of these place searches result in an on-site visit

A brief overview of Google 360 Street View Trusted Pro Photographers:



Have you used this as a consumer? If so, you may have gotten great visuals of inside a location, implied directions, or compelling photos enticing you to visit their door. Maybe a show at First Avenue?

You can easily bring your location to life, and this is just one part of Google My Business that can help.

Here’s to you! Happy 2020, and all the best in using Google tools to help benefit your business or organization.

Localmn Interactive offers Google Street View Photography services with plenty of knowledge, experience, and local search strategies.

North Loop Minneapolis

Google Maps and Street View Photos in the North Loop

Today’s #mspwalk is in the Minneapolis North Loop area to showcase the neighborhood, stills and indoor and outdoor Street View photos we offer at LocalMN. It was longer and split up into 2 walks for a little over 8 miles on gmap-pedometer as I needed to recharge my iPhone.

gmap-pedometer

Red Cow North Loop – The first Google review I saw happens to be from myself a year ago.

Spacious, modern, tasty, decently priced for the neighborhood. Their soft pretzel app has a sweetness that I haven’t tasted before.

Their North Loop page could use an updated title and meta description, but I digress.

Red Loop North Loop Title and Meta Description

 

Per their Facebook page, The Cowles Center for Dance and the Performing Arts is the Twin Cities’ newest venue for dance and the performing arts! As well, it’s a half block from the Light Rail. There’s even breakdance performance according to a Google reviewer.

Amazing theater. I saw some AMAZING breakdance there, and it was RAW; the hip-hop there wasn’t anything like competition dance, or jazz-choreographer-trys-hip-hop style of performance, it was straight off the old school beat-street.

In addition to the house that Prince built, plenty of local artists proudly have their own star on the First Avenue wall.

First Avenue Wall

 

 

 

 

Odonovans Pub

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Per above, on a triangular corner in the middle of pretty much everything sits O’Donovan’s Pub. A true Irish pub, Dropkick Murphys have even played there years ago.

The Target Field Station is what I would consider the transportation hub of North Loop/Warehouse District with the Light Rail, Northstar, Target Field and Center all pretty much there. As well, catch the skyway there to go almost anywhere downtown. From Cedar Lake Trail just north of the station:

Target Field StationTarget Field Station

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A Nice Ride station on Washington and 2nd Ave. N.

Mississippi River and area of interest at the North Loop Playground.

As well, here are quite a few additional photos of the walk. All are on 2 shared Google albums for you to view, add, share, etc.

Friday Morning

Friday Afternoon


Post, stills and 360 photos from LocalMN and feel free to see our Google Trusted Street View Photographer page as well as us on your social media channels of choice for our services. We look forward to hearing from you.