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Kraus-Anderson HQ

Google My Business in the Kraus-Anderson Block

Two months ago, I wrote about Google Maps in Elliot Park. It was a #mspwalk and then blog post inspired by a coffee chat I had with Dan Collison, Director of so-many-things Minneapolis at Moose & Sadie’s. He mentioned and implied how Downtown East and Elliot Park (East Town) was growing and he’s right, more than I could have imagined! It’s really positioned well for it.

On the west edge of Elliot Park and East Town, Kraus-Anderson (KA) is in the middle of re-developing an urban city block which features their new HQ that opened in October, luxury high-rise apartment, a Marriott, Finnegan’s new digs among others.

kraus anderson east town

What’s interesting isn’t that they’re building a square block, but where they’re building it. It’s technically in Elliot Park which was one of the wealthiest neighborhoods in Minneapolis 150 years ago. Now, it’s starting to become gentrified to bring back some of the old charm and prestige to the combination of Elliot Park brownstones to the modern Minneapolis skyline view. It’s a block away from the skyway system, and quick walks to both the Downtown West neighborhood and East Town, home of U.S. Bank Stadium.

So far, the Kraus-Anderson block has their headquarters, Finnegans, HQ Apartments, and the Elliot Hotel, a Marriott upscale Autograph Collection either completed or under construction. All of these should benefit from quality Google Maps information including their respective, fully-populated Google My Business (GMB) pages.

The Google Maps cars should be kept fairly busy in the near future as well as opportunities for Certified Google Trusted Street-View photographers to help fulfill Google My Business pages with quality photos.

Voice Search for HQ Apartments

Voice Search for HQ Apartments

With products like Google Home and Google Assistant, the use of voice search is continuing to rise, and rise quickly. To the left is a voice search for the new HQ Apartments on the block.

You then have the options to tap the bottom options or anywhere up top which takes you to their respective Google My Business page. There, you have more of the same options plus the ability to see all photos, ratings and reviews and anything else that HQ or the public decides to populate in the HQ Apartments GMB page.

The mixed-used block is something that can at least help bring vibrant and tech-savvy consumers to the area. In addition to KA headquarters, here’s a bit about the mixed-use block and their post regarding the block’s components.

*The KA headquarters is the first completed component of the master-planned, mixed use block development in the vibrant Elliot Park neighborhood of East Town Minneapolis.

*Source – KA Block Update: November-December 2017

US Bank StadiumUS Bank Stadium is arguably the anchor of the East Town neighborhood with businesses, organizations and areas of interest being built or already present around it. The area’s easy to get to by car, bus, pedestrian and bike, but is probably easiest via the Light Rail as the US Bank Stadium station holds both the Blue and Green Line trains.

In addition, nearby blocks are often vibrant as local destinations. Here are a few GMB pages full of ratings and reviews, photos, directions and other items that uniquely fit in them.

Note – Three of the above are in the Downtown West neighborhood. Between this and the Kraus-Anderson block being short and easy access to both I94 and I35, their block could be in a perfect location and local destination. This development of urban city blocks in Minneapolis isn’t the first, but it’s certainly not the last, either.

House of Charity

Google Maps in Elliot Park

Recently, I had coffee with a Director of a lot of things Minneapolis. We chatted about many things downtown including the different neighborhoods, board openings for the downtown council and East Town. I haven’t heard that term before and it’s a combination of Downtown East and Elliott Park. Later in the day I decided to take a zig-zag 6 mile #mspwalk to learn more about the area, businesses, schools and areas of attraction.

First, a familiar sighting that takes you pretty much at the border of Downtown East and Elliot Park.

LRT

A block away is the Minneapolis Armory. Home from 1947 – 1960, they were a dynasty in their own right. Nowadays, the Armory sits mostly vacant although that’s about to change. A pop-up club named Club Nomadic is making plans for that space during the Super Bowl. They promise to have top grade concerts, bars and entertainment.

Minneapolis Armory

Google Maps shows Club Nomadic as permanently closed. It makes sense. It’s a pop-up club that travels to big NFL events, namely the Super Bowl last year in Houston. It had the same pop-up concept last year in with mixed reviews, the biggest complaint is something that could possibly happen here. Parking and driving. Uber’s service helped but many still waited over an hour for the service. We know parking is an issue here, and hopefully the councils that be are on it, or patrons have already booked a hotel like the Radisson Red a block away. No word on who the musical acts are yet, either. We’re hoping this announcement comes soon.

My big questions is what are they going to do with the Armory once the Super Bowl is done? They say they plan to have events like weddings, car shows, and boxing events. Again, we’ll see what the councils that be have planned or are on top of it.

Nov 6 Update: Mystic Lake Casino is now added as a 2nd pop-up venue with one act already booked. No word from Nomadic yet on what their plans are now for the Armory location.

Jan 12 Update: The Armory events for Super Bowl Week now include Pink and Imagine Dragons and the Mystic Lake location is now cancelled. The shows themselves aren’t cancelled like Club Nomadic implies. They’ve been moved to inside Mystic Lake Casino as Star Tribune and Liz Sawyer Tweets.

In my opinion, this is what happens when Club Nomadic puts all of their own wants and needs first and the local Prior Lake community last, but I digress.

Portland Tower

The Portland Tower is a new luxury condo complex with as of this writing, over half being sold or reserved. The location was probably thought out very well being right by downtown skyway access and easy access to 35 and 94. It fits in for gentrification well, too. It’s right by the House of Charity and turn-of-the-century residential apartments and to my knowledge, they’re not going anywhere.

 

House of Charity

I’m glad to see the House of Charity standing right next door to the Portland Tower. It has some mixed reviews on Google, which is expected. It’s a place dedicated to help the homeless with the goal to help them gain more independence. Places like this are golden opportunities. I know a few folks who have successfully lived in places like this and then proactively went on to bigger and better things.

Elliot Recreation Center has a collegiate sized field with a fantastic view of downtown Minneapolis. Opened in 2015, the field’s a partnership between the North Central University Rams and the Minneapolis Parks and Recreation. It only has a few, mixed Google reviews, but they keep it pristine during the season and is available for rental through the city of Minneapolis. They even use it for the North Central Wellness department.

Elliot Field Park

Work on Elliot Park Field

I’ve been by the Hinkle-Murphy house many times and never gave it a second thought. It’s a historical landmark built in 1887 first lived in by a leading flour producer, now to multi-commercial tenants including Fay & Associates, injury attorneys at law. It’s pristine and right on the southern edge of downtown in Elliot Park. See for yourself.

Fay and Associates

What can you say about the Band Box Diner? It’s delicious greasy breakfast burger and fries, and that’s about it. The positive reviews say it all and to top it off, they have a good sense of humor.

Band Box Diner Menu

Band Box Diner


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