Local Search Profile

What Permissions Your Local Search Company Should Have and Should Not Have

Just like you should absolutely own your own website, you should also own all of your properties that have anything to do with Local Search. There are many properties different companies use in web builders, Google Accounts and social media platforms. We’ll stick with 3. WordPress, Google My Business and Google Analytics.

It’s kind of hard to believe, but there are companies with deceptive sales tactics that allow you to have your site back once the relationship ends, but in chunks leaving it up to you to piece it back together. You’ll want to make sure that if you ever leave a company or agency, you have your site back full and intact. With WordPress, sites are pretty much built that way by default.

WordPress StatusFirst, just make sure you have a signed NDA to ensure you own all your web properties once the business relationship ends for  whatever reason.

In WordPress, your web company can have different permissions. When the site is built for you, the company would need administrative permissions (status). Admissions status is also recommended for monthly and quarterly stats so your web company can continue with customized reports and actions. If you’re set with everything when it’s initially set up, you may want to think of giving them Editor status.

Notice there are other permissions. You may want to inquire with your company what others are suitable.

Google Properties make it really easy to add you to accounts. Although not needed, it’s even easier if you have your own Google Account which includes a custom gmail address determined by you.

GMB StatusGoogle My Business (GMB) is your local search hub. You most likely have a profile whether you created one or not and you can find out by simply Googling your name. If you haven’t claimed your profile, you can start right here. Once the profile is completed you can add your hours of operation, write Google Posts, add photos and even an up-to-30 second video, and many of these 8 things you may not have known you can do.

Once your GMB is set up, your web or local search company should eventually have Manager status. You’re the owner and should have Owner status. Manager status still lets your local search company perform functions and reports you need.

Google Analytics AccessIn Google Analytics, it’s important that your local search company produces anywhere from overview to highly-detailed reports for you including recommendations. It’s also important for you to have access to at least the Read & Analyze level so you can access almost any data set you choose. Talk to your company to help determine which access you should have and this is all under User Management category in the Property settings. When you’re done working with the company for whatever reason, any reputable company will switch your access to administrative so you own complete control of it.

There are many other sites that local search professionals use, although these 3 are flagship-type portals that you need to know your status, and the status of your web company. Let us know in the comments of sites or tools you use or local search company uses which gives you full control.

LocalMN Interactive is a full, local web company including local search, responsive web design, UX, search marketing and Google Certified Street View Photography. Contact us with any questions about our customized services.

Google Posts

A Minneapolis Month into Google Posts

It’s been a month since first writing about Making Your Own Google Posts. According to Google Trends, this new feature has only taken off slightly at times.

It’s slick, still relatively unknown and you can post up to 10 carousel posts to show up when folks search for your branded name, the first 2+ being visible upon the initial search. Google up “localmn” and you may see something like this.

Google Posts LocalMN







Meant to be truly local, I decided to try some local “best nearby” searches including restaurants, lawyers and realtors. To my surprise, none of them use the Google Posts feature. Here is what I thought about these searches:

  • Nearly all have claimed their Google my Business profiles
  • Nearly all have done at least an adequate job at populating content in their GMB
  • They most likely haven’t heard of Google posts, or their respective agencies haven’t or don’t find it useful

What About Search?

Consider these points.

These posts show up when people do branded searches for you. They will most likely find you whether you did a speck of SEO or not. They recommend your posts be between 100 and 300 characters long, much less than a standard SEO just makes common sense to populate these posts with quality content for interested users. They do urge you to go with 200 or 300 words of content. Stick to 100 characters as that’s the amount of characters Google shows in the results. Again, people are doing a branded search. SEO is fine for this, although quality content for users can be perceived as better.

What Local Businesses Uses Google Posts?

I literally couldn’t find a business in Minneapolis who currently uses the new Google Posts feature. So, I went to Twitter and Instagram. Got a few likes, but nothing.

Twitter Question


To me, this is still an up-tapped market. Google is always coming up with something new in their local division and it makes sense that this may currently be overlooked. Tap into it. It’s free and it’s Google, and you don’t need to worry about setting up and maintaining a blog.

LocalMN Interactive provides Local Search Services including consulting for setting up and maintaining your Google Posts for a way to keep your customers well-updated and informed of what you have going on for them. Contact us of visit us on your social media channel of choice to learn more.

Pianos on Parade on 3rd and Hennepin

Show off Your Local and Make Your Own Google Posts

I became intrigued with this yesterday reading a post from Mike Blumenthal titled Google Posts Rolls Out Worldwide. You can now own more search engine real estate by providing short, recent posts, right on your Google Local Business Knowledge Graph.

Google Posts

Google recommends these posts be between 100 and 300 characters long (plus a quality photo). We recommend sticking closer to 100. This reads well for the user, plus Google only originally displays the 1st 100 characters in the listing.

For the photo, use one similar that you would use for Instagram. Google lets you crop it and move it around all slick like until it’s just right for you.

You can place a call-to-action to these posts with a URL whether it’s to entice users to buy, visit your site, book a reservation, sign up for a newsletter, or whichever you want your call-to-action to be.

Call to Action

For you businesses who wonder if you should start a blog, this just may be it. At least, Google hopes you think so. You would give consumers fresh, compelling content right in front of them while keeping the content within Google itself.

In Google’s announcement, they give you 4 standard examples.

Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.

Promote events and tell customers about upcoming happenings at your location.

Showcase your top products and highlight new arrivals.

Choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.

Let’s customize a few to the Twin Cites letting customers know of these all while just doing branded searches for you.

  • Local summer road closures – ‘Tis the season. We all see it. Proactively let your customers know of this coming weekend alternative routes to you.
  • Date Specials – Some local restaurants have weekly date specials such as pizza and 1/2 off bottle of wine. Keep your customers informed.
  • Events at local areas of interests – Summers are full of different events at places like Loring Park, Mears Park in Lowertown, Stone Arch Bridge and St. Anthony main. Keep customers informed and up-to-date on all the different events at the users favorite places.

The list could go on and on. Just be creative.

Note: This can be all done on a laptop, but you can do this all on the mobile, too. Give it a try and keep up to date since this is where your users are going. When using the mobile to log into Google My Business, this screenshot is of a very user-friendly way to create these posts.

Create Post







Of course, being Google it’s easy to share to other places. curious to how it’s perceived on Facebook so I sent this out.Share to Facebook









Share or not share on other places? Will local businesses catch on? This is still brand new so the verdict is still out there.