7 Ways to Include Photos in your Google Business Profile (GBP)/in Google, Google Business Profile, Images, Photography /by Paul Jahn
Virtual Tours in a COVID 2022/in Google, Google Business Profile, Images, Local Search, LocalMN 301, Virtual Tours /by Paul Jahn
Virtual Tours in a COVID 2022
Safely Stand Out with Your 360 Photos
To comply with the different 2022 COVID orders, more businesses and organizations have been hosting virtual tours. Whether it’s a Google or custom tour, it’s to share your place with customers to tour with these 360 photo spheres, and from the safety of their device.
Do you have a recent virtual tour? If so, do you showcase safety features that you have for your customers, patients, or students? It’s pretty accepted that we’re in a new world with more safety precautions whether it winds up being continued distancing and sanitizing, or more. Here are some 2022 tips for your virtual tours, both in general and more specific to safety.
Safely staging your front door and main area is the starting point
This is often your virtual tour starting point. Just like a residential home, this clean area is what gives a first impression to the customer. Even if it’s just dusting and light cleaning, these virtual tours and 360 photos should be as close to an in-person tour as possible and the first impression of your business front door is so valuable.
Above is the entrance to an upper-end quartz countertop gallery. Below, this flower bouquet was staged up front just for the virtual tour. This small effort alone helps make the gallery more welcoming once viewers enter the front door.
Showcase your call-to-action features
More so with the custom virtual tours, but you can showcase your calls-to-action in Google tours, too. Google is just way more limited.
For both, it’s generally a good idea to have each photo sphere, or scene, point in the same or similar direction (the above examples are South). This is done to help ensure ease-of-use for the many customers who just navigate by the arrows, while still having the opportunity to swipe to different directions.
In this case, a dental office has a newer, modern 3d x-ray machine that they wanted to call out so we turned the machine slightly and added an infospot (hotspot) to explain the machine.
They take COVID seriously and we decided to showcase a couple safety protocols for their patients including a plexiglass panel up front along with hand sanitizers to build trust.
Showcase your exterior 360 photos
This is incredibly important and serves two major purposes:
- To show your building and features to let users become familiar with the look
- To show roads, street signs, address, and any landmark to not only let users know exactly where you are, but for them to automatically know how they will get there.
We have a lot of experience in both of these and know how to make it tick. People want convenience and easy answers and this is a great way to provide both.
This customer wanted to showcase the building address and parking lot from the neighboring road.
Many of their patients also enter the area from the back end so we focused this 360 photo on the street sign.
Highlight pristine outdoor views
If you’re in an attractive area, let’s do everything we can to showcase it like a dental clinic virtual tour I did. It can provide both implied prestige to the customer and even convince them to safely enjoy the area during their visit literally right outside by walking the promenade at Edina’s Centennial Lake. Side note, if you ice skate, this lake is a big, local skating destination in the winter.
As well, the same clinic offers a free or discounted coffee for their customers at Ambrosia Coffee on the main floor. We decided to use a couple 360 photos that show open space to compel users. Customers can even safely enjoy their coffee while walking around the lake area.
And the exterior with a couple tables safely apart.
Stills and Tiny Planet photos
It’s important to have these, at the least just to have on hand. You can add stills to your Google Business Profile at any time which helps keep it updated with very little time. I use Google Photos and everything is very user-friendly and organized, for me anyway. There are plenty of other options as well.
I do love Tiny Planet photos just for the wow and cool factor. It’s not necessarily going to make a direct impact on sales or new customers, but they indirectly could, especially depending on your industry. These often bring personality to your group and can give users a trusting feel for you, especially if you use people or even staff in these photos.
This photo below turned out effective, and these all can easily be included with virtual tours. They’re actually great for Google Posts and Instagram and should only grow in popularity in 2022.
By taking just a little time before your virtual tour, you can have your place staged to your liking. Having a 2022 safety strategy for virtual tours still during COVID for your custom or Google tour is even better! It can be just these little things that can turn a casual browser to a customer at your location.
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