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Safety Protocols at Check In

Virtual Tours in a COVID 2022

Virtual Tours in a COVID 2022

Safely Stand Out with Your 360 Photos

To comply with the different 2022 COVID orders, more businesses and organizations have been hosting virtual tours. Whether it’s a Google or custom tour, it’s to share your place with customers to tour with these 360 photo spheres, and from the safety of their device.

Do you have a recent virtual tour? If so, do you showcase safety features that you have for your customers, patients, or students? It’s pretty accepted that we’re in a new world with more safety precautions whether it winds up being continued distancing and sanitizing, or more. Here are some 2022 tips for your virtual tours, both in general and more specific to safety.

Safely staging your front door and main area is the starting point

This is often your virtual tour starting point. Just like a residential home, this clean area is what gives a first impression to the customer. Even if it’s just dusting and light cleaning, these virtual tours and 360 photos should be as close to an in-person tour as possible and the first impression of your business front door is so valuable.

Above is the entrance to an upper-end quartz countertop gallery. Below, this flower bouquet was staged up front just for the virtual tour. This small effort alone helps make the gallery more welcoming once viewers enter the front door.

Showcase your call-to-action features

More so with the custom virtual tours, but you can showcase your calls-to-action in Google tours, too. Google is just way more limited.

For both, it’s generally a good idea to have each photo sphere, or scene, point in the same or similar direction (the above examples are South). This is done to help ensure ease-of-use for the many customers who just navigate by the arrows, while still having the opportunity to swipe to different directions. 

In this case, a dental office has a newer, modern 3d x-ray machine that they wanted to call out so we turned the machine slightly and added an infospot (hotspot) to explain the machine.

They take COVID seriously and we decided to showcase a couple safety protocols for their patients including a plexiglass panel up front along with hand sanitizers to build trust.

Showcase your exterior 360 photos

This is incredibly important and serves two major purposes:

  1. To show your building and features to let users become familiar with the look
  2. To show roads, street signs, address, and any landmark to not only let users know exactly where you are, but for them to automatically know how they will get there.

We have a lot of experience in both of these and know how to make it tick. People want convenience and easy answers and this is a great way to provide both.

This customer wanted to showcase the building address and parking lot from the neighboring road.

Many of their patients also enter the area from the back end so we focused this 360 photo on the street sign.

Highlight pristine outdoor views

If you’re in an attractive area, let’s do everything we can to showcase it like a dental clinic virtual tour I did. It can provide both implied prestige to the customer and even convince them to safely enjoy the area during their visit literally right outside by walking the promenade at Edina’s Centennial Lake. Side note, if you ice skate, this lake is a big, local skating destination in the winter.

As well, the same clinic offers a free or discounted coffee for their customers at Ambrosia Coffee on the main floor. We decided to use a couple 360 photos that show open space to compel users. Customers can even safely enjoy their coffee while walking around the lake area.

And the exterior with a couple tables safely apart.

Stills and Tiny Planet photos

It’s important to have these, at the least just to have on hand. You can add stills to your Google Business Profile at any time which helps keep it updated with very little time. I use Google Photos and everything is very user-friendly and organized, for me anyway. There are plenty of other options as well.

I do love Tiny Planet photos just for the wow and cool factor. It’s not necessarily going to make a direct impact on sales or new customers, but they indirectly could, especially depending on your industry. These often bring personality to your group and can give users a trusting feel for you, especially if you use people or even staff in these photos. 

This photo below turned out effective, and these all can easily be included with virtual tours. They’re actually great for Google Posts and Instagram and should only grow in popularity in 2022.

By taking just a little time before your virtual tour, you can have your place staged to your liking. Having a 2022 safety strategy for virtual tours still during COVID for your custom or Google tour is even better! It can be just these little things that can turn a casual browser to a customer at your location.

Feel free to comment on Twitter!

We’re Now Google Trusted Verified!

In addition and to compliment our Google Street View Trusted Photography status, we’re also now a Google Trusted Verifier.

Google My Business (GMB)

This makes your time more valuable by having someone come out to immediately verify your business to GMB, take photos and 360° virtual tours, consult you with Google Posts, GMB Insights. So often, people will set up their GMB correctly and adequately, although don’t take full advantage of this free tool for you DIYers. For agencies, we’re looking to add this to your mix for local search services.

When we come out to visit your Twin Cities location, we come with these ready-to-use icons, literally right on the Google Pixel 2:

Google Maps Icons

We forté in being flexible. If you just need GMB verification, we do this. If you need verification plus setup, photos, 360° Virtual Tours, Google Posts insights, and overall GMB consulting, we also do this, and we do it well.

4-hour consultations for you and your business (at your location) are available for this and is definitely time well spent. From there, you can decide to hire us on a more permanent level or go your own way with the confidence to DIY.

Side note: This is proudly available for physical businesses and organizations in Minnesota. Transportation expenses outside of the Minneapolis-St. Paul area TBD. We are Minnesota. 

Contact us Minnesota, and lets get verified! Skål!

Google Posts

A Minneapolis Month into Google Posts

It’s been a month since first writing about Making Your Own Google Posts. According to Google Trends, this new feature has only taken off slightly at times.

It’s slick, still relatively unknown and you can post up to 10 carousel posts to show up when folks search for your branded name, the first 2+ being visible upon the initial search. Google up “localmn” and you may see something like this.

Google Posts LocalMN

 

 

 

 

 

 

Meant to be truly local, I decided to try some local “best nearby” searches including restaurants, lawyers and realtors. To my surprise, none of them use the Google Posts feature. Here is what I thought about these searches:

  • Nearly all have claimed their Google my Business profiles
  • Nearly all have done at least an adequate job at populating content in their GMB
  • They most likely haven’t heard of Google posts, or their respective agencies haven’t or don’t find it useful

What About Search?

Consider these points.

These posts show up when people do branded searches for you. They will most likely find you whether you did a speck of SEO or not. They recommend your posts be between 100 and 300 characters long, much less than a standard SEO just makes common sense to populate these posts with quality content for interested users. They do urge you to go with 200 or 300 words of content. Stick to 100 characters as that’s the amount of characters Google shows in the results. Again, people are doing a branded search. SEO is fine for this, although quality content for users can be perceived as better.

What Local Businesses Uses Google Posts?

I literally couldn’t find a business in Minneapolis who currently uses the new Google Posts feature. So, I went to Twitter and Instagram. Got a few likes, but nothing.

Twitter Question

Instagram

To me, this is still an up-tapped market. Google is always coming up with something new in their local division and it makes sense that this may currently be overlooked. Tap into it. It’s free and it’s Google, and you don’t need to worry about setting up and maintaining a blog.


LocalMN Interactive provides Local Search Services including consulting for setting up and maintaining your Google Posts for a way to keep your customers well-updated and informed of what you have going on for them. Contact us of visit us on your social media channel of choice to learn more.

Pianos on Parade on 3rd and Hennepin

Show off Your Local and Make Your Own Google Posts

I became intrigued with this yesterday reading a post from Mike Blumenthal titled Google Posts Rolls Out Worldwide. You can now own more search engine real estate by providing short, recent posts, right on your Google Local Business Knowledge Graph.

Google Posts

Google recommends these posts be between 100 and 300 characters long (plus a quality photo). We recommend sticking closer to 100. This reads well for the user, plus Google only originally displays the 1st 100 characters in the listing.

For the photo, use one similar that you would use for Instagram. Google lets you crop it and move it around all slick like until it’s just right for you.

You can place a call-to-action to these posts with a URL whether it’s to entice users to buy, visit your site, book a reservation, sign up for a newsletter, or whichever you want your call-to-action to be.

Call to Action

For you businesses who wonder if you should start a blog, this just may be it. At least, Google hopes you think so. You would give consumers fresh, compelling content right in front of them while keeping the content within Google itself.

In Google’s announcement, they give you 4 standard examples.

Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.

Promote events and tell customers about upcoming happenings at your location.

Showcase your top products and highlight new arrivals.

Choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.

Let’s customize a few to the Twin Cites letting customers know of these all while just doing branded searches for you.

  • Local summer road closures – ‘Tis the season. We all see it. Proactively let your customers know of this coming weekend alternative routes to you.
  • Date Specials – Some local restaurants have weekly date specials such as pizza and 1/2 off bottle of wine. Keep your customers informed.
  • Events at local areas of interests – Summers are full of different events at places like Loring Park, Mears Park in Lowertown, Stone Arch Bridge and St. Anthony main. Keep customers informed and up-to-date on all the different events at the users favorite places.

The list could go on and on. Just be creative.

Note: This can be all done on a laptop, but you can do this all on the mobile, too. Give it a try and keep up to date since this is where your users are going. When using the mobile to log into Google My Business, this screenshot is of a very user-friendly way to create these posts.

Create Post

 

 

 

 

 

 

Of course, being Google it’s easy to share to other places. curious to how it’s perceived on Facebook so I sent this out.Share to Facebook

 

 

 

 

 

 

 

 

Share or not share on other places? Will local businesses catch on? This is still brand new so the verdict is still out there.