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Google Local Services Ads for 2021

I first wrote about Local Service Ads upon its inception in 2017. It’s a great concept. Don’t pay for ranking, or even conversions. Just pay for actual local leads. Now we’re looking at 2021 and they’ve slowly and continuously expanded.

First, Google shows how you can learn how to start your own campaign by seeing how Local Services work.

Many industries are available for this, and here’s a few current carpet cleaning industry Twin Cities Local Services Ad search results for Google Guaranteed:

Carpet Cleaning

Google Guaranteed does give you that green check for visual trust, and they may also back you with a money-back guarantee. Plus, these stick towards the top of search results.

More industries are now qualified in Minnesota for 2021, including lawyers and specialties within, and many others including the carpet cleaning example above. One thing stays the same:

Google’s signup process is unique for each business category. This means that a turnkey solution to just leave it for companies to fulfill for you may not be the best for you. It does take your effort.

From Acquisio

You must pass rigorous checks to be able to use Local Service Ads for your business. 

These include passing a criminal background check, having valid liability insurance and proving you have the correct licenses to be able to carry out work in the first place.

For local businesses, this gives you the ability to measure your ad cost. You can choose how much or not your lead is worth to you.

Scroll and see the embedded Google Spreadsheet to see the categories currently available in Minnesota:

Google Local Services ads can also give you more real estate in search results in addition to your organic listings and standard Google Ads.

Here’s where you can sign up to be Google Guaranteed for your respective services.


Localmn Interactive provides Local Services Ads consulting for our virtual tours customers.

Google Maps Icons

Google My Business (GMB) – Charging for Listings or Just Incorporating their Local Services Ads

Is Google My Business sending surveys to local business owners to see if they can charge local businesses for their own listings?

I say no. Oh hell no! They’re not out to screw you. My first reaction on Twitter:

They have sent survey question (survey now closed) about this. Joy Hawkins from Sterling Sky contacted Google and sent out this tweet.

I’m with that. There’s nothing to panic about. My assumption on this good Search Engine Land conversation is that the survey questions really closely mirror the minds of those who choose to participate in Google Local Services ads and not for GMB profile listing owners worried about if they’re going to be charged for Google’s already-free product.

Google Local Service ads in general do not integrate within your Google My Business (GMB) profile. So yes, I believe they are encouraging you to buy local service ads just like they visually encourage you for AdWords Express with their Create an Ad icon. I imagine in the future, they will use these survey Q&As to encourage GMB users to sign up for Google Local Services Ads.

Create an Ad with AdWords Express

I can certainly see an simple added tab for Google Local Services ads, written in their own very simple way.

I do suggest looking into Google Local Services ads on your own. We put a services page up for this over a year ago as well. Not many local Mpls/St. Paul industries qualify, but you check out your eligibility for yourself.

What are your thoughts? Is GMB out to charge your for your listings or is it just a survey to explore interest in Google Local Services Ads?